Page 7 - TAM Ireland | 2016 Review
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staples of GAA, the Premier League and the 6 Nations continued to

        deliver impressive audiences.



        Sport was undoubtedly the winner of the populist vote with the

        game against France in the Euros claiming a share of viewing in

        excess of 82%.



        Broadband is now available in 80% of Irish TV households and

        this provides increased opportunities to view TV content across

        multiple devices and in many formats.



        TAM Ireland work with IPSOS MRBI to conduct an annual survey

        to understand how this increased choice has changed our viewing.
        The TV set continues to be by far our favourite device to view on,

        accounting for 84% of our total video consumption.




        We look forward to another year of entertaining and enthralling TV
        in 2017


































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