Page 7 - TAM Ireland | 2016 Review
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staples of GAA, the Premier League and the 6 Nations continued to
deliver impressive audiences.
Sport was undoubtedly the winner of the populist vote with the
game against France in the Euros claiming a share of viewing in
excess of 82%.
Broadband is now available in 80% of Irish TV households and
this provides increased opportunities to view TV content across
multiple devices and in many formats.
TAM Ireland work with IPSOS MRBI to conduct an annual survey
to understand how this increased choice has changed our viewing.
The TV set continues to be by far our favourite device to view on,
accounting for 84% of our total video consumption.
We look forward to another year of entertaining and enthralling TV
in 2017
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