Page 11 - TAM Ireland | 2016 Review

Notably, these average daily ‘time spent’ viewing figures are

based on an average of all adults in a TV household.

However, looking specifically at the actual time spent viewing

per day per viewer, the daily time spent viewing per adult

viewer is 4 hours 34 mins. and for 15-24 yr olds viewers it is
3 hours 33 mins per day.

Source: TAM Ireland Ltd / Nielsen TAM / Av mins. per person, Total TV, Consolidated, National