Page 9 - TAM Ireland | 2016 Review
P. 9
The way we view is changing
slowly over time.
We now have a variety of ways
in which to view and devices
on which to view but still we
choose to spend the vast
majority of our time viewing
live TV on our TV sets.
In 2016 the average Irish Adult
in a TV home viewed 3 hours,
1 minute of live TV on a daily
basis and 21 mins of time-
shifted content on TV sets.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
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