Page 8 - TAM Ireland | 2016 Review
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THE STATS
TV Viewing is up 11 minutes in a decade.
TV takes up an enormous amount of our leisure time and this has
increased over the last 15 years.
As the iPhone celebrates it’s 10th birthday this year we can see
that during the that same period viewing time by adults in a TV
household has increased by 11 mins per day and is up nearly 20
mins on 15 years ago. In part this is due to advancing technology in
the form of PVRs and improved measurement to capture this PVR
viewing. But as can be seen on the page opposite the vast majority
of viewing is still to Live TV.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins. per person, Total TV, Consolidated, National
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