Page 8 - TAM Review 2019

In November 2019 we launched TAM Ireland’s first ever TV

advertising campaign which was designed to remind advertisers
of the continuing power and effectiveness of TV by focusing on

television’s ability to create long-term memories. The ad paid

affectionate tribute to some of the greatest and most effective Irish

and international TV commercials.

2020 will see just as much if not more activity. Kicking off with

Plannervision on January 28th, followed by The TAMIs Planning
Awards in March . Our hugely popular TV Training (in association

with IAPI), will run throughout the year with 4 sessions planned, the

first of which takes place in February. There will also be a Showcase
event of our TAMI Award winners in September and the TAM Long

Lunch will be back again in October!

Research:

In 2019 TAM joined forces with Thinkbox and B&A to bring you

our fascinating study: Our Video World: The Needs That Drive Us. 9

Details of which can be found later in this document and online 1

Before I finish I’d like to thank the Broadcasters who kept TV in

Ireland at the top of its game in 2019 with amazing content and
also to all the advertisers who invested in TV during the year. There

is no doubt that TV in Ireland has a powerful story to tell and TAM

Ireland is proud to be able to tell it. We look forward to another

exciting year in 2020. Review 20

Jill McGrath

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