Page 10 - TAM Review 2019

SECTION 2: THE YEAR IN NUMBERS

We all know that the way in which we watch TV continued to

change in 2019. With the emergence of on-demand services, from

broadcaster apps to the variety of subscription VOD services in the

market, consumers have access to high-quality content wherever
and whenever. TV is now everywhere.

The shape of our TV viewing has changed with a redistribution
of viewing from 100% linear to a blend of linear and on demand.

At TAM Ireland, we are working towards delivering consistent

comparable data across all devices and formats.

9

1 Review 20

10