Page 2 - TAM Review 2019
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WELCOME
What is TAM Ireland
TAM Ireland strive, through best practice, to drive TV audience
measurement forward. Our ambition is to measure all video
content and provide precise viewership data on broadcast content
across all platforms and we are committed to excellence in vision
and adaptability.
The members of TAM Ireland are RTÉ, Virgin Media, TG4, Eir
Sport, Sky Ireland, Channel 4, Viacom and the main Irish media
buying agencies. We commission Nielsen to carry out the actual
measurement service.
Our mission is:
To provide precise viewership data and promote the power of
television with a commitment to excellence, vision and adaptability. 9
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