Page 18 - TAM Ireland | 2016 Review

TV Remains Very Cost Efficient

Based on a campaign spend of €100,000 TV

is delivering the same levels of 1+ cover (i.e.

the percentage of an audience seeing an ad
at least once) for campaigns targeting Adults

15+ as it did 10 years ago. For 15–34s, the

reach has slightly declined, pointing to the
opportunity to extend campaigns targeting

younger viewers to broadcaster VOD in order

to maintain 1+ reach.

*Based on avg. CPT data using estimated total TV spend/total impacts Jan
– Dec 2006/2016

300 TVRs in 2006 v’s what same CPT delivers in 2016