Page 24 - TAM Review 2019

9) Online Businesses invested heavily on TV in 2019

Some of the world’s largest online companies invested in building

their image, reputation and sales through the reach and influence

of TV during 2019. Of the increased investment by online

businesses in 2019, the fact that Amazon tripled the number of
ratings it purchased in the Irish market was notable.

It is a testament to TV’s continuing power to deliver that a
company like Amazon, which understands its customers so well, is

using TV to power its success.

Other online brands investing in TV in 2019 included:

1. Trivago

2. Snapfish 9

3. Amazon 1

4. Prettylittlething

5. 123.ie

6. Attraction Tickets Direct

7. Chill Insurance Review 20

8. Littlewoods Ireland

Source: TAM Ireland/Nielsen TAM, National, Consolidated, Individuals 4+, 30” TVRs, All Commercial Channels

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